Para sa bawat Pilipinong nais marinig at maintindihan. This is how we turned six letters into a warm embrace.
In a world drowning in symbols, icons, and abstract marks, we chose something revolutionary: the word itself. Because when you're building a platform about stories, connection, and meaning—what could be more honest than letting the letters speak for themselves?
Saysay isn't just our name—it's our philosophy made visible. Each letter crafted with the same care we put into delivering news. Each curve holding the warmth of a friend sharing a story over coffee.
"In Filipino culture, when something matters, we say it twice. 'Sige, sige.' 'Salamat, salamat.'
Our name carries this truth—say it once, say it again. Because what matters deserves repetition."
Every typographic choice whispers our values. Every curve carries our commitment. This is how six letters become a revolution of kindness.
Chosen for its clarity and warmth. Inter speaks every language with equal grace— perfect for our multilingual Filipino communities. Clean enough for speed, human enough for heart.
Orange (#F97316) leads with warmth— the sunrise over Manila Bay, the marigolds at the market. Gray (#D1D5DB) responds with wisdom— the gentle rain, the understanding nod.
Letters pulled close like family at dinner. -0.08em tracking creates connection—no letter stands alone, just as no Filipino stands alone in their community.
We started where everyone starts—trying to be everything. Icons of newspapers, chat bubbles morphing into hearts, location pins dancing with megaphones. It was a carnival of good intentions, but it wasn't us. It wasn't honest.
Then came the whisper: "What if the word itself is enough?" What if we trusted our name to carry our story? In a world of abstract symbols, being literal became radical. Being clear became revolutionary.
This isn't just orange—it's the sunrise over Mayon Volcano, the jeepney decorations on EDSA, the marigolds at Undas. It's warmth without burning, brightness without blinding. It's every Filipino's voice saying "I'm here, and I matter."
#F97316 • RGB(249, 115, 22) • Pantone 1585 CNot the cold gray of concrete, but the soft gray of early morning clouds, of lola's silver hair, of the stone steps smoothed by generations. It's wisdom without judgment, presence without pressure. It listens before it speaks.
#D1D5DB • RGB(209, 213, 219) • Pantone Cool Gray 3 COrange speaks, gray listens. Gray questions, orange answers. In their conversation lies the heartbeat of every Filipino story— vibrant yet thoughtful, bold yet caring, modern yet timeless.
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Para sa nanay na gusto lang malaman kung suspended ba ang klase.
Para sa tatay na kailangan ng traffic update bago umalis.
Para sa ate na naghahanap ng hiring sa malapit.
Para sa bawat Pilipinong karapat-dapat sa balitang may malasakit.
This brand isn't just design. It's a promise written in every pixel.